Defining and prioritising each level of the NZ Controls story allowed us to weave, integrate and connect the NZ Controls experience over all touch points.
NZ Controls has a truly global audience and client list. So, I took inspiration from the iconic Silver Fern - New Zealand's national symbol.
The brandmark reduces the fern silhouette down to it's most simplest form, while still being recognisable. The brandmark also communicates an object that has been engineered with precision.
Before developing any communications, the brand must be stripped down to its simplest form: one simple truth that everything else anchored to. This is the purpose of the brand essence.
Engineering success communicates NZ Controls commitment to deliver both technical and business outcomes - becoming true partners with their customers.
The benefit of having a well-planned Resource Library, other than consistency and accuracy, is time. Time which translates into money saved. The library also minimised significant stress for the client, when doing RFPs and pitching.