If you’re expecting to see growth in your business towards the future, either because of a merger, new product line, or marketing efforts, it’s a good idea to reassess your brand.
–– Acquisition or merger
–– Have evolved so fast that they’ve suddenly found themselves constrained by a brand that simply doesn’t fit any more
–– Different enough to be noticed, to stand out
If you’re going to stand out ahead of your competitors and attract the customers you really want, then you need to create a big impact with what you say, what you publish and how you articulate what’s special about you.