A lot of businesses are finding it hard to keep their brand and identity relevant. It isn’t because they don’t have an online presence, rather their brand is out of date. In this day and age, your brand is what defines you and identifies with customers. Your brand sends a message about your company and products to consumers, wouldn’t you want to keep it fresh?
–– Being pigeonholed into a certain category or perceived value
–– Stuck with old, outdated impressions that remain despite all your efforts
–– Different enough to be noticed, to stand out
Maybe it's time to carefully evaluate your brand and determine whether your image is propelling you forward, or holding you back.